Villa Luna: Yous’ 12-Year Live/Work Gallery Experiment | Casablanca

Villa Luna Studio: The 12-Year Case Study in Art Ecosystem

Casablanca – Where Canvas Met Concrete Reality

For over a decade, this three-story Casablanca house asked: What if an artist’s studio never stopped working? The answer became a self-sustaining creative engine where:

Ground floor morphed quarterly into pop-up exhibitions

Middle floor served as primary studio (with paint trails leading upstairs)

Top floor housed the artist (and perpetually drying canvases)

Courtyard hosted workshops under olive trees

The "Birthplace Advantage" Phenomenon

We discovered something measurable:

🖼 Paintings Exhibited Where They Were Created:

Received 37% longer viewer engagement (tracked via guest logs)

Showed more vibrant color retention (per conservation scans)

Sparked 2.6x more collector inquiries than offsite shows

(Documented in Sephina Art’s 2022 white paper "The Geography of Creation")

Landmark Exhibitions (2011-2023)

🎨 Core Solo Shows

Lumière du Cœur (2012) – Sunflower studies under Moroccan light

The Girl (2013) – Feminine archetypes spanning three floors

La Fleur (2014) – Botanicals curated alongside their real garden counterparts

🚀 Experimental Milestones

Phygital (2022) – First hybrid physical/digital showcase

Metamorphosis (2023) – 40 artists transforming the house over 72 hours

The Practical Magic of Space Design

🛠 Key Features That Made It Work:

Rotating wall panels – Changed a bedroom into a gallery in 90 minutes

Modular lighting – Track systems adjusted for both painting and exhibition modes

Courtyard pulley system – For airing large canvases without ladder acrobatics

📊 By the Numbers (2011-2023):

7+ exhibitions mounted

100+ workshop participants

1 perpetually paint-stained kitchen sink

Why Villa Luna Evolved Into Sephina Art

By 2023, we’d outgrown the experiment:
✅ Needed dedicated gallery walls (no more hiding laundry during openings)
✅ Required professional climate control (Moroccan summers vs. oil paints)
✅ Demanded space for Lavender Studio – Yous’ current private workspace

The Legacy Lives On

Today at Sephina Art’s new location, you’ll find:

Villa Luna’s "creation context" display method

The original courtyard olive tree (now in a climate-controlled atrium)

That one indestructible easel that survived 12+ years of abuse

"We didn’t just exhibit art at Villa Luna—we proved artworks carry the DNA of their making."

Visitor Testimonials

"Seeing Phygital works in the room where they were coded changed how I view digital art." – Tech entrepreneur, 2023

"My daughter attended workshops here. Now she studies at ENSA Paris." – Parent, 2017